In recent years the development of the D.I.Y sector has meant that the traditional hardware outlets have been forced to upgrade their stores in order to better compete against larger D.I.Y centers that have blossomed in the market.

The increasingly expensive solution of hiring professionals to undertake general home improvement, has also meant that home owners are now willing to "do it yourself ", thereby expanding the market even further.

As this area looks set to grow, product development is to be enhanced by branding. We have invested heavily into communication campaigns and correct merchandising to further expand our lead in the market and build end user demand.

Our long experience and expertise allows us to provide the necessary support to traditional hardware stores, which still supply the professional market, whilst also giving the D.I.Y centers valuable advise and support in their task.

The future in this area of the market, although already very successful, is set to expand greatly and at Patriotis we have anticipated and prepared ourselves for this development.